Disney Pixar Monsters University Campaign

Disney Pixar Monsters University product online advertising and marketing campaign and The Walt Disney Company initiative for the feature film for the Disney Store. It was a huge campaign that spanned almost a year. The university theme flowed throughout all assets the entire life of this campaign.

Full-time Employer: The Walt Disney Company     team: Disney Store Brand & Image     role: Senior graphic designer (lead), visual design, zmag(interactive catalog), email blasts, marketing & Promotional ads, social media, affiliate banner ads

A zmag is an interactive catalog that can be displayed on Facebook. Above are Pages from the Monsters University zmag.

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Quick turnarounds were a common occurrence during this nearly one year campaign with deadlines as short as 30 mins several times a week. In addition to time constraints, promoting the same items repeatedly and keeping to the overarching school theme contributed to the challenges of this campaign.  The 7 e-mail blasts above and below are a sampling of what was created.

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