DisneyStore.com & Disney Catalog

DisneyStore.com & Disney Catalog identity system for the guest experience such as gift card distribution, invoicing and other correspondence needed to send to a customer

Full-time Employer: The Walt Disney Company     team: Disney Store Ecommerce creative     role: Senior graphic designer (lead), letterhead for gift card distribution, logo, large(9x12, 12x9) and standard No.10 Envelopes, business cards, general letterhead

During the time period while the Disney Catalog was still distributed, one of the font families used for all direct marketing avenues was Futura. Therefore, it was the one used for this special project.